Perception Observation Communication
Perception Observation Communication is right given the recent articles brush up the basics of communication, just to keep in mind what are the needs and key points to be addressed at the beginning of a project to be able to advertise.
Perception Observation Communication
You Need to Know to advertise
Perception is an activity of our senses time to know everything that surrounds us.
The external environment sends us many messages, direct (wind noise or the smell of flowers) or indirect (a voice on the radio or the television landscape).
Through hearing, smell, taste, touch and sight of our brain then translates these messages sounds, images, smells, tastes, and objects.
Perception is therefore taking id consciousness of everything that revolves around us.
Learning to observe ourselves and the things around us, we can identify the perceptual mechanism necessary for reading and creation of images.
When we look around, we can not see everything; is in fact impossible to grasp and interpret all the visual stimuli from which we are surrounded.
For this reason our eyes (and our brain) make a choice. They select and organize information ch eprovengono dall’ambienteesterno, making filter some (those that most interest us) and leaving out the other.
The choices vary from person to person, because everyone has a wealth of memory, experience, values, culture and emotional stimuli.
If we place ourselves in front of an object, our eyes are not able to grasp at once and with a clear, all its parts, but they manage to put some focus only.
To “read and” recognize “the object in its set eyes are forced to move continuously along its contours, to explore it and use it according to the needs of the moment.
The following experiment will clarify this concept:
Close your eyes and look for a chair with his hands. Always with your eyes closed, tap it and examine well. Recognize its shape, the material it is made of? They understand the size?
Okay. Now use it well: Sit down.
Now, if you open your eyes and look carefully, you will discover other elements that together with the previous ones are the object “chair”.
Try it with a few graphic signs to communicate to someone what you’ve seen and tocato. You’ll find that through your drawing you sent the essential characteristics of the chair.
In this case, with few signs that you have built an image comunicaimmediatamente the message directly.
The image becomes support messaggioquando is located along with other communication elements. For example, with respect to a written text, the reading and understanding are due to the different way of seeing and judging the readers.
We can conclude by saying that the image is a structured inisieme signs.
PERCEPTION: operation by which consciousness makes contact with the external object using a multiplicity of sensations.
NOTE: all the transactions related to the study of a phenomenon that, in contrast to the experience, takes place independently of the will of the observer.
COMMUNICATION: process by which information is transmitted, with appropriate signs, from one system to another.
The representation of images concrete or abstract, alone or accompanied by words, makes us enter the world of graphics.
As in architecture we run into the embroidery proportions between columns, arches and ceilings, in graphic harmony is visible when there is a perfect correspondence between text, images, captions, etc.
For example, use a type of writing is not suitable to express the message in a text can deform the sense, as well as a given distribution of the writing can be easier to read than another.
We live in a world coninua evolution from a technological standpoint. This search for harmony and functionality, obtained by traditional methods, is therefore more every day flanked to the new technologies. Technologies which, however, must be used to safeguard the culture and art of the “know-how”.
In today’s society has the task of creating graphic images easily recognizable, designed to identify an entity, to advertise consumer products, and more.
The graphics interprets the different aspects of visual communication through acompetenza technical and professional, to build targeted messages and functional. Is that the ccomunicaizone utitlizza visual codes and generates signs to be decoded by the receiver, transmits information in an essential way, with indicazionei precise, so that the user can take the dicisioni quickly.
Sources: graphic design and planning, cmg comunicazione