Design a logo, as do conditions, rules and characteristics
In the first part of this series of articles we have seen what the role of a graph in a design and what are the guidelines to consider to start creating. Below in: Design a logo, as do conditions and rules, we will seek to deepen the lines and features that a brand must have.
When designing the brand or logo, the graph must consider some conditions and general rules.
• Follow the rules of the configuration: perception always brings us back to what we already know. Normally, in an image, our visual perception tends to read, to distinguish and organize the individual signs second well-defined principles, bringing them closer and often associating them with the figures already known.
• Be original / badges: new logos should not remember nor resemble other logos that already exist (unless this is not done intentionally). They also need to be clear, simple and easily memorized.
• Have symbolic nature: the new brands in the recipient should arouse emotions and positive feelings towards the product, through the mechanism of the association of ideas.
• Be flexible in size: the marks must be easily reducible, to be adapted to different contexts and media (plastic, metal, etc.), on all forms and on all media bi / three-dimensional.
• Keep unchanged the expression: for example, if they had been designed in full color, should maintain a strong emotional charge, even if printed in black and white or color only. A consulting catalogs Pantone can facilitate the choice of color from time to time most suitable. These catalogs are also used by printers, as near as possible to the result that intended (for digital printing, while with the use of paints as in screen printing is has a totally identical effect as it has the possibility of using the pigment chosen ).
• Allow other variants: outline (ie font size alone lines, and empty on the inside), diversification of funds, patterning, color, three-dimensional (includes the use of signs, construction, etc.).
• Contain a search of stylization: the trati not indispensable should be eliminated, in order to improve the characterization of the mark and to increase the recognizability.
• Be adaptable to the media: in addition to the normal print media, brands can be used for signs, fax, gadgets, etc. It should heal well yield to stretch, so that the mark is well reproduced, as appropriate, on non-traditional, such as seals and adhesive films.
• Be approachable to other brands, where required.
• Being versatile: with the possibility of supporting photomechanical processing and animation for movies, television and film.
• Contemplate the possibility of a makeover: it should be possible to operate the interventions of rejuvenation.
These are the main rules that a graph needs to know to develop a successful brand, all with maximum creativity! In future articles will deepen the discourse of practice on how to develop a brand.
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