How to choose the best shot immage in ads?
What are the shots to use? Here are some examples with the description of the perceptual properties they have.
After analyzing the importance of image and its role in advertising, let’s figure out what are the different views of an image and their characteristics and effective communication.
In the previous article talks about how an image can help to make immediate advertising message, coming to the conclusion that in most cases, reducing to a minimum figure, you can communicate faster and more successfully a given message.
We start with the definition of frame: means the portion of space that the target fails to grasp, (and which therefore will be reported in the figure). Is called the space field angle of the lens of the camera. A second portion of space that it delimits, we can define the types of shots.
That said, we can move on to list the possibilities we have to know how scegiere the best picture and the meaning it takes on according to the different connotations:
How to choose the best shot? Long field
Also called panoramic, aims to show the general setting of a movie or a scene. This technique is used to emphasize the situation, it is illustrative of a shot.
How to choose the best shot? Long shot
It has features similar to the field very long, but it is perhaps more useful for a sequence explanatory. There is more clarity of detail in the action of the characters and less aware of your surroundings. Every action within this frame must have a meaning that contributes to the overall sequence.
How to choose the best shot? Camp Hollywood
The field, which frames the human figure to below the knee, in general also a subject for three quarters, seve to enhance the figure within a given environment, while giving both the same prominence in the composition.
The contemporary directors find it a bad compromise between figure and background, but wanting to stress, especially in a static advertising, the interaction between figure and environment (a housewife who admires clean dishes) is among the best shots.
How to choose the best shot? Mean field
Basically is framed the human figure or the subject. It virtually eliminates the surrounding environment, focusing on the body. It is a type of shot very useful when illustrating relationships between people, even if it has the intensity of the psychological foreground. As in our case great for focus attention on the product worn by the model so witty.
How to choose the best shot? First floor
The main feature is to bring the viewer close to a person or an object, eliminating the framing of the fund.
This kind of visual isolation can serve to highlight some particular interest, bringing the dramatic tension to the desired level.
It is also used to detect a character, an intention, an attitude clearly and dramatically effective.
The first floor is very useful for conversations and serves well for deadlifts. A face in the foreground gives considerable importance dramatic action and can reveal a lot of thoughts and feelings of a character. Transmits a given concept, through one or more graphic images.
How to choose the best shot? Macro
In this particular case one must take into account only a particular badge of a given subject, in the case of a person can be a smile, in the case of a tree can be a leaf … etc. With this particular technique must be careful not to exceed, unless it is not desired, as is very often stumbles in ambiguity of the message when the subject represented is not recognizable.
Here is our list of shots to be taken into consideration in order to underline and accompany an advertising message, all different for different communication needs. If this article was of help you can write one in the comments.
How to choose the best shot immage