ita/en

Always #likeagirl is the video spot of a manufacturing company for personal hygiene, went viral on the web. This spot with a social stresses the significance of girl (boy or girl in Italian) changes in the mind of the “girls” according to their age.

One study revealed that, during adolescence, self-esteem of a girl tends to decrease, compared to self-esteem that girls smaller; to meet the requirement to show that runs a “girl” older girls emphasize a negative connotation to the term.

In English the term girl is in fact used whether you are talking about a girl who’s a child, and the request is clearly to show how it would lead to the same interviewee, but in the older girls is evident that lower self-esteem, and tend to aping the actions.

Even for children the term is often designed so dispreggiativo, would be like “sissy” in Italian, mirror of a society not yet fully exit from the mindset of the social difference between man and woman. The spot at the end encourages them to be themselves, because being girl is something beautiful.

We leave you with the video.