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Design a logo, as do the roles of the graph, what skills, how to start, what there is to know. In this article some concepts to be met to create a brand’s impact and success.

part 1

In the construction of a brand come into play factors closely related to the knowledge of the concepts basic graphics: the balance, the figure / background, symmetries, the concept of form and counterform, studies of Gestalt, the knowledge of the lettering.

Before starting the design of a brand or logo-type, it is good to carefully examine a wide range of characters, so choose the one most suitable time to time.

It is good to splash each character, with all the signs that characterize it, right from the early design phase. This is the best way to verify its functionality in the project. It is recommended, in order, to learn to carefully observe the characters and draw them quickly.

The graph that operates in the marks and logos is not just a designer. He plays multiple roles, in particular to:

• Strategist: should develop a strategic line of Proetto for the customer;

• Researcher: must review and link together all the information collected;

• Creative: must carefully analyze the brief and use available information to solve possible problems of design.

An example of strategy graphic / visual, and the project itself.

Brief generic for a customer type:

• Potential buyers (target), and analysis of their characteristics (social, psychological, economic and consumption).

• Colors: consider the version of creation in black and white, color, number pantone spot colors, shades, and the possibility of transformation from “positive” to “negative”.

• new or existing product (redesign or redesign).

• Ease of reduction (adaptability in any medium bi-tridimensionle).

• Mark a corporate identity or private label.

• printing systems: letterpress, gravure, screen, digital … but in general any type of application, which can also be a notch.

• Information on the value and quality of the product (communication strategy).

Given these points we can move on to the actual design, and we have to keep in mind some general rules and conditions that will deepen in the next article.

Meanwhile let us know if you came in handy this article!